SEO News

Clickthrough Rate

  1. Search Engine Watch Redesign Breaks Records

    Rolling 6 month average on SEW Daily clickthrough rate are 1% higher since newsletter redesign. Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built.

  2. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    The SEO Effect Google +1 Experiment whitepaper, concludes that the Google +1 button saw a 20% increase in rankings which led to a corresponding lift in Clickthrough rate (CTR). Also, as would be expected and as is currently the case for 'shared on...

  3. ClickEquations Take Guess Work Out of Testing PPC Ad Copy

    Where the typical paid search interface will compare ad copy by clickthrough or conversion rate, but leaves the user to determine if the overall delivery of the ad constituted a fair test or not; ClickEquations Text Ad Zoom will tell you whether...