It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Google’s Active View viewability measurement solution has been given the nod from the...
As a result, competitors can displace the advertiser’s hard-won first SERP position and/or drive up clickthrough costs without warning. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid...
In the UK, average clickthrough rate for phones was 5.8 percent, compared to 4.78 percent in Europe. Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20...
These indicators are for Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience and they are rated according to Below Average, Average and Above Average. Google has just activated a feature in AdWords which should save pay-per...
Expect image ads to outperform the clickthrough rate of text ads by roughly double. That's a pretty whopping number. But the reach of this network isn't what makes it awesome, instead it's the ability to burrow down to very targeted users that...
Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters.
However, they will factor in past clickthrough rate (CTR) performance when determining which links to display. The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results.
Rolling 6 month average on SEW Daily clickthrough rate are 1% higher since newsletter redesign. The ultimate aim of the project was to create a more attractive and engaging website that showed off all the great content we have and make it easier to...
Put another way the 'relevancy' auction model in traditional keyword search, based on clickthrough rate, is now a competition for 'engagement', in which the video ads which get full plays will secure the best ad positions.
Alas, I can only speculate, but an infographic published by Inner-active today shows that iAds have a better clickthrough rate than those on Android. Similar to Facebook Ads which encourage you to like a page, which will then filter into your...
For example, organic search impressions, clicks average organic position and clickthrough rate (CTR) are part of the main interface in this Google Analytics pilot. If you're serious about running a website and you want to get your search-related...
Also, as would be expected and as is currently the case for 'shared on Twitter' results, +1'd results are highly visible in the social circle results which tend to appear mid way down the SERPs page.annotations have a positive effect on the...
Either way, it does furthere illustrate that user data, or at least clickthrough data is responsible for the ordering of results. What's in your wallet? Probably nothing in the near future if Near Field Communications take off.
Furthermore, it is not easy to differentiate the opportunities in terms of competitor activity.Equally, from a purely SEO perspective it is extremely difficult to evaluate which keywords drive the most profitable behavior without continual testing...
Selecting the right images to include in your Places page can have an impact on your clickthrough rates (CTRs). This article is a 3-parter: Improve Your Organic Rankings With Google Places, Part 1 Improve Your Organic Rankings With Google Places...
The interface design was clean and simple and looked like it was more suitable than Facebook itself for managing large campaigns and in terms of reporting it seemed to focus on the right things such as how images used affect ad clickthrough rates.
Where the typical paid search interface will compare ad copy by clickthrough or conversion rate, but leaves the user to determine if the overall delivery of the ad constituted a fair test or not; ClickEquations Text Ad Zoom will tell you whether...
A feature of this integration that is present in Blekko and distinctly missing from Bing is the ability to see all the people who liked the result and then clickthrough on their user name to conduct the same search filtered by likes within your...
Why doesn't the clickthrough data in Webmaster Tools match what I see in Google Analytics? Here's a roundup of this week's columns and news stories for the week of Oct.to 22, as reported by Search Engine Watch, as well as search news and tips from...
However, in an official blog post on introducing Rich Snippets, Google tells us that Rich Snippets do improve clickthrough, saying "our experiments have shown that users find the new data valuable -- if they see useful and relevant information...
