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  1. Google AdWords Adds Consumer Rating Annotations

    If you need to opt out: When consumer ratings show, it’s likely that you’ll see a higher clickthrough rate. You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do with the information it's...

  2. Google Active View Format Gets Accreditation

    It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Google’s Active View viewability measurement solution has been given the nod from the...

  3. Why Competitive Benchmarking is Integral to Paid Search Success

    As a result, competitors can displace the advertiser’s hard-won first SERP position and/or drive up clickthrough costs without warning. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid...

  4. Search Engine Watch Redesign Breaks Records

    Rolling 6 month average on SEW Daily clickthrough rate are 1% higher since newsletter redesign. The ultimate aim of the project was to create a more attractive and engaging website that showed off all the great content we have and make it easier to...

  5. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Also, as would be expected and as is currently the case for 'shared on Twitter' results, +1'd results are highly visible in the social circle results which tend to appear mid way down the SERPs page.annotations have a positive effect on the...

  6. Improve Your Organic Rankings With Google Places, Part 3

    Selecting the right images to include in your Places page can have an impact on your clickthrough rates (CTRs). This article is a 3-parter: Improve Your Organic Rankings With Google Places, Part 1 Improve Your Organic Rankings With Google Places...