I absolutely love this chart from ClickEquations, where you can see the impact of quality score on your Cost Per Click: When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only...
To make it simpler when I worked on the site redesign for ClickEquations, I used Notable. The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test, repeat.
Ads are just answers say both Google and, before them, the ClickEquations Blog. Aggregating consumer data for marketing is not a new idea. Direct marketers have been doing it for years, appending information to lists from a variety of sources, like...
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and Acquisio partnering to make an impact in the ecommerce market for large retailers.
Shortly afterward, I took over the marketing role and we rebranded as ClickEquations. In early June, ClickEquations was acquired by Channel Intelligence. When I started marketing ClickEquations, I knew very little about paid search – something of a...
Channel Intelligence Buys ClickEquations Channel Intelligence – an online marketing group that provides tools for SEM, display advertising, shopping engines, and several other web outlets – acquired ClickEquations – a search management software group.
ClickEquations Search Industry News TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy - TechCrunch Google's Marissa Mayer Talks Location Strategy - Fast Company Apple Allegedly at Center of Employee Compensation...
ClickEquations Search Industry News Court lets Skyhook case against Google proceed - MarketWatch Facebook, Google mull Skype deals - Reuters Google Just Leaked Their +1 Chrome Extension On National Television - TechCrunch
ClickEquations Blog Search Industry News A More Obvious Sign Out Link - Google Operating System Google Dissolves Search Group Internally, Now Called "Knowledge" - TechCrunch Google Launches A Wave Of TV Ads Promoting Chrome - paidContent
ClickEquations Blog Here's a roundup of today's other search news and headlines from around the web. Search Industry News Viacom Takes A Final Shot At YouTube - paidContent US Court Approves Google's $900M Bid for Nortel Patents - PCWorld
ClickEquations Search Industry News Google Probe Said to Be Focus of Calls to Companies by FTC - Bloomberg Osama Bin Laden Dead - Top Search On Google - Search Engine Roundtable Google's Secret Class System - Gizmodo
The Ultimate List of PPC Ad Testing Resources - ClickEquations Search Industry News Google's Search Results 404ing - Search Engine Roundtable How Google Killed GDrive and Spiked Its Skype Acquisition - All Things Digital
Step in, ClickEquations Text Ad Zoom. ClickEquations Take Guess Work Out of Testing PPC Ad Copy by Jonathan Allen Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch.
ClickEquations - Alex Cohen ClickEquations demoed a slick reporting feature from their PPC management platform which directly integrated campaign reports into Excel and could be automatically updated with the latest data at the click of a button.
Step in, ClickEquations Text Ad Zoom. Where the typical paid search interface will compare ad copy by clickthrough or conversion rate, but leaves the user to determine if the overall delivery of the ad constituted a fair test or not; ClickEquations...
I manage the paid search campaign for ClickEquations, a SaaS platform to help people measure and manage their paid search advertising more effectively. When you're dealing with a niche and high value product, competition for active buyers in paid...
Alex Cohen at ClickEquations was bullish. Those with experience running paid search campaigns will already have a fair idea of the performance they can squeeze out of Microsoft adCenter and how it compares to Google AdWords.
Alex Cohen, Senior Marketing Manager, ClickEquations and Microsoft announced that they have completed a major search alliance milestone in both the U.S.and Canada. Starting today, Microsoft Advertising adCenter will power 100% of the paid search...
ClickEquations Blog ClickEquations As paid search marketers we tend to divide our time into three major areas: Research and planning for new accounts or campaign expansion. This includes things like keyword research, display research, and...
Anyway, we have Simon Heseltine (AOL Inc.moderating an All-Star line up: Dave Snyder (Blueglass), David Szetela (Clix Marketing), Mark Jackson (VIZION Interactive), Alex Cohen (ClickEquations), and Ariel Bardin (Google).
