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  1. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    We looked at several hundreds of thousands of ads across hundreds of millions of impressions, found common words and phrases to provide insight into what makes an ad clickable. Attendees at SES San Francisco 2013 had the opportunity to snap up...

  2. Google Brings Huge NCAA March Madness Bracket to Search Results

    Each game is clickable and will lead you to more Google searches. Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box (officially called "answer cards") above the organic...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    The best way to optimize the ad experience for mobile users is to take advantage of ad extensions – essentially enhancements that will make your ad more compelling and clickable for mobile users. When combined with click to call extensions (see...

  4. AdWords Christmas List: 6 New Features Google Should Add in 2013

    A Clickable Dashboard Module For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list – please check it twice – this year I've...

  5. Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

    Hovering over different elements of the picture reveals which are clickable and interactive. Today a Google Doodle celebrates Halloween with an interactive logo on the search engine's homepage. Clicking on various features in the Doodle causes the...

  6. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Some of these same features, however, have a few nasty tricks up their sleeve that can throw...