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  1. Tell Me Three Times: A 3-Pronged PPC Balance System

    Like 100 percent conversion rates for entire ad groups. The greater-than-100-percent conversion rates come from double-dipping prospects, while the “all-conversion-all-the-time” ad groups typically are the result of setting the conversion code on...

  2. PPC Landing Pages: The End of the Line -- Or the Beginning?

    Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. But with a properly-constructed PPC campaign, the advertiser knows with laser-beam precision, by virtue of the search...

  3. SearchDay | President 2.0

    The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Today's Top Story: ErikQualman President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television...

  4. Judging PPC Performance: Focus on Conversions, Part 2

    Small, tight ad groups get the best possible click-through-rates, and hence good quality score is practically guaranteed. Many advertisers make the mistake of making keyword and ad decisions based on impressions, clicks and click-through-rates.

  5. SearchDay | Domain Acquisition -- How Much is Too Much?

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Through the initiative, Google will be partnering with newspaper publishers to bring what they...

  6. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Today's Top Story: David Szetela Full story » Print version