Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...
IBM found that U.S.online retail increased 7.5 percent over December 2010, after a strong November, driven by double-digit growth on Black Friday and Cyber Monday. Lawson believes the upward trend is a testament to consumer adoption of smartphones...
For example, if you're generating double digit conversion rates among an engineering audience at every phase of consideration, but are falling short with the early-stage IT audience, go investigate! B2B search is confusing because we don't really...
But for higher-demand products/services, you should shoot for 5 percent and above, and though double-digit CTRs are tougher to achieve, they should be your ultimate goal. On to the mailbag: I'll start with a question I get frequently: what are...
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Through the initiative, Google will be partnering with newspaper publishers to bring what they...
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Today's Top Story: David Szetela Full story » Print version
In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Tightly-Themed Ad Groups: The PPC Pro Advantage PROFITABLE PPC Small, tight ad groups are the key to getting double-digit click-through rates. The benefit: lower cost leads with higher conversation rates.
Tightly-Themed Ad Groups: The PPC Pro Advantage PROFITABLE PPC Small, tight ad groups are the key to getting double-digit click-through rates. They show up in the organic results faster than you can get them through Webmaster Central.
Get those double-digit click-through rates with small, tightly-themed ad groups. Through the partnership, local advertisers will be able to target audiences with specific information about events and promotions.
In today's search advertising column, "Awesome Ad Groups: Small is Good," David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups. Trying to fit all your keywords in one ad group is not going...
My agency regularly achieves CTRs and conversion rate of between 5 and 6 percent -- and double-digit rates for both are not uncommon, even for non-brand campaigns. And after your words have convinced the searcher to click through to your site, it's...
Keep it simple, make the benefit and action clear, and you'll be enjoying those double-digit CTRs every time. This week I'll describe best practices for designing mobile banner ads that'll help you maximize response and conversion rates.
Double- or triple-digit conversion rate gains are routinely realized through engagements. Copywriters adjust our sales copy to improve clickthrough rates (CTR). We analyze "bounce rates," "open rates," and "unsubscribe rates" with almost religious...
According to an April 2006 report by comScore Networks, while Latinos make up just 7 percent of the total search market worldwide, but they are posting double-digit increases in terms of growth, with a 16 percent increase from the previous year.
Some advertisers might find they have double-digit invalid click rates. Finally, isn't giving this data making it easier for those who want to conduct click fraud to test what can get through? Version: Independent Report On Google's Click Fraud...
When related search terms are available for a query, we've been noticing double-digit click-thru rates. We found that calling them 'Sponsored Links' versus 'Partner Web Sites' didn't make much of a difference in the user's awareness that the links...
