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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Look for high bounce rates, low time on site, and low pages per visit for various smartphone models or operating systems. That includes the number of impressions, clicks, click-through rate (CTR), and average position.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads with low click-through rates (CTRs) On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I...