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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. Examples we found were Tiffany , ©, ®) may be required only...

  2. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Look for high bounce rates, low time on site, and low pages per visit for various smartphone models or operating systems. That includes the number of impressions, clicks, click-through rate (CTR), and average position.