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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While conversion rates remained pretty steady regardless of Quality Score, higher scores resulted in dramatically lower CPCs that caused the lower CPAs. Quality score isn't precisely the same as predicted click-through rate – but the two are pretty...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Click-through rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. The basic Internet math of "traffic * conversion rates...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Upon launching the campaigns, we were relatively pleased with the initial click-through rates (CTR). In general, I have found that tablets have weaker conversion rates than PCs. Bounce rates were approximately twice the website average.

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    In terms of click-through rates, the average for mobile ads in Russia falls between 0.2653 and 0.2808 percent. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47...