Sid Shah, commented that despite flattened share of spending over the transition, search advertising spend on Bing has been growing consistently at an average rate of 0.65 percent per quarter since it launched in May 2009, underlining the...
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent.
Overall, the click-through-rate (CTR) was down 40% since Q4 2008. However, click volume was a different story. Google's click volume grew by 38% and Bing grew by 7%. s click volume dropped. Google's share rose to 74.5%, up from 73.9% in Q3 2009.
Botnet activity caused the rate to rise and accounted for more click fraud activity. The click fraud rate rose to 14.1% in the third quarter, up from 12.7% in the second quarter, but down from 16% in the third quarter of 2008.
