Charting impression-level data to the rise and fall of CPCs will provide information on the competitive volume, share of voice, brand resonance and overall market demand. Overall performance data can also be used to weed out bad assets, non...
Google AdWords Offers Impression Share NumbersGoogle has launched a new feature in the AdWords interface, Impression Share - the percentage of impressions your ads see. Report: Click Fraud Up to 15.8% Last QuarterAccording to the latest Click Fraud...
As Shimon notes, the idea is that this type of advertising approach would be "immune to both click fraud and impression fraud," and would use something called "pre-fix match" instead of broad match. The paper describes how this mechanism would need...
Attendees of this session likely walked away with the impression that the future of search advertising looks quite bright. Just how big of an issue is click fraud? The Lowdown on Click Fraud Click fraud was the single biggest issue Yahoo identified...
Impression fraud is different from click fraud, in that Google is measuring ad views and not ad clicks. I was a bit surprised to read an article at Forbes with the title Google Faces Potential Pressure From Impression Fraud.
With regard to AdWords, there is a new fraud issue that has come to light -- impression fraud. Although Google issues sporadic refunds, the company has remained fairly unaccountable to advertisers, perhaps believing that the incorporation of CTR...
In March, I explained how some new stats from StatMarket at first glance gave the impression that search engines had declined in popularity as a way for sites to get traffic. Well worth a read, especially the portion of canceling with Overture due...
