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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Social media is generally accepted as a common contributor in the...

  2. Do the PPC Engines Reward the Right Behaviors?

    Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? As you build an integrated strategy, you should put the focus and discipline into...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. Visitors: How many visitors clicked through to your...

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    This may seem terrible, but our conversion rate also jumped significantly as well. Just right click on any page in your report and select, "Highlight traffic through here. Now the report will focus on traffic running through one specific page.

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Tweeting later in the day gets a higher click-through rate than mornings. But following Twitter best practices can ease the pain and increase the exposure rate. Buffer makes it super easy to automagically share posts for you through the day.

  7. Google Analytics Language Report: What You Can Learn About Your Visitors

    To gauge the bounce rate highs and lows for the languages that send the most traffic, it's best to sort by bounce rate and then click the Sort Type option and select Weighted. Bounce Rate: This helps you review whether the site doesn't work for any...

  8. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Bing's findings suggest that the back button plays a significant role in increasing the click-through rate on lower results. When this happens, click-through rates for lower positions increase by five to eight times the rate they normally would.