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Click Through Rate

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both the search and social ads had a click-through rate approximately four and a half times higher than users who only clicked on social ads," Marin stated in its paper. According to Marin, customers also spent more when...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate: The percentage of entrances on this page where the user did not interact with the website any further. It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to those visits and...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Quality score isn't precisely the same as predicted click-through rate – but the two are pretty close. Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Click-through rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Conversion Rate: Matching your ad copy and landing pages to the current season is a simple and effective way...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out...

  6. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Below is a graph showing the click-through rate (CTR) that my agency's click-to-call extensions received over the past week: My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the...