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Click Through Rate

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  1. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Bing's findings suggest that the back button plays a significant role in increasing the click-through rate on lower results. When this happens, click-through rates for lower positions increase by five to eight times the rate they normally would.

  2. Top Google Website Optimization Resources

    Talk about an awesome and free tool to help with conversion rate optimization (CRO). This has proven to increase click-through-rates (CTR). Find out in this collection of tips, guides, resources, and tutorials straight from Google.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Google search manipulation starves some websites of traffic...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. The Adobe Digital Index team explored these questions and several other topics that are important to making...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni recommended that you identify your top landing pages on your site and look for the ones that have a really high bounce rate. For example, don't just say, "here's a page that has a high bounce rate and I want to drive more conversions.

  6. A Strategy Map for Google Display Network Success

    This will boost your click-through rate (CTR) and conversion rate. In general, text ads have the best conversion rate, but image ads have the highest CTR. However, if you're new to the GDN and aren’t sure where to start, here's a quick list in...

  7. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Once you're comfortable that average position is just a proxy for aggressiveness, we can introduce a slightly better one: top of page rate. Top of page rate (e.g.the proportion of your impressions that occurred in the banner positions) is a better...