Bing's findings suggest that the back button plays a significant role in increasing the click-through rate on lower results. When this happens, click-through rates for lower positions increase by five to eight times the rate they normally would.
Talk about an awesome and free tool to help with conversion rate optimization (CRO). This has proven to increase click-through-rates (CTR). Find out in this collection of tips, guides, resources, and tutorials straight from Google.
Rate the major SEO publications based on whose feed had received the most stars. I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof...
Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Google search manipulation starves some websites of traffic...
Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. If there is a decent conversion rate and integration with the site, consider how that can be optimized to a more mobile experience with mobile specific pages, offers...
Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. The Adobe Digital Index team explored these questions and several other topics that are important to making...
Cutroni recommended that you identify your top landing pages on your site and look for the ones that have a really high bounce rate. For example, don't just say, "here's a page that has a high bounce rate and I want to drive more conversions.
Click-through rate from search results Build the authority of your brand through +1's and user reviews. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and...
This will boost your click-through rate (CTR) and conversion rate. In general, text ads have the best conversion rate, but image ads have the highest CTR. However, if you're new to the GDN and aren’t sure where to start, here's a quick list in...
How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? AdWords is the logical first choice for paid search advertisers for two reasons: superior impressions and click-through rates.
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. We spent a lot of time “sniping,” an addictive but ultimately pointless...
If the content on the page mentions the same brand being served in on-site advertising, the click-through rate on the ads will increase. Once there, simply click on “placements” within the sub navigation.
Once you're comfortable that average position is just a proxy for aggressiveness, we can introduce a slightly better one: top of page rate. Top of page rate (e.g.the proportion of your impressions that occurred in the banner positions) is a better...
You can find details such as phone impressions, phone calls, phone-through rate, and average cost per phone call in the Campaign and Ad Group tabs. Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on...
The chances of controlling that click goes up substantially and even if their conversion rate stays constant, the number of conversions rise. If brand terms are a high proportion of your traffic and you get 30-40 percent click-through rates (CTRs...
This translates to a higher conversion rate for folks ranking at the top for long-tail searches, as well as less competition. But as we've seen, long-tail keywords usually result in a higher conversion rate.
Conversion rate from visitor to lead (%) = V Close won rate (%) = W Conversion rate from lead to opportunity (%) = L Conversion rate from visitor to lead (%) = V Close won rate (%) = W Conversion rate from lead to opportunity (%) = L
Cyrus Shepherd did some fascinating research on the effects of profile pictures on click-through rate (CTR). Find the Links section on your Google+ profile and click Edit: Google+ is the future of search.
Once claimed, you will get visibility in search results as your content appears in a type of rich snippet, increasing your click-through rate as a result. Building identity around top content is now an integral part of a strong digital marketing...
A simple change to a call to action can lead to big changes in CTR and conversion rate. Whether it is view-through conversions or assists, your agency should be managing these keywords based on their support to the conversions that end up coming...
