SEO News

Click Through Rate

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    We found that ads that included price in their copy had a 17 percent lower click-through rate, which hurts your ad doubly since it ensures the ad will get hit with a quality score penalty as well. On average, longer ads had a 64 percent higher...

  2. Delving Into the Auction Insights Report

    Position above rate – how often participants were shown in an ad position above you. Overlap rate– how often other advertisers appeared in the same auction as you. Looking at position above rate we can see competitors 1 and 2 have got a lot more...

  3. Using Analytical Analysis to Help Improve Conversions

    Second, where does the non-converter typically enter the site and how many pages do they traverse before we notice a considerable exit rate/drop off. For example, your older female age group may be suffering a low conversion rate.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    For example, a recent BrightEdge report highlighted how images and videos together have a click-through rate (CTR) 13 percent higher than standalone written content. The more content, the more competition, and the harder it is – as consumers and...