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Click Through Rate

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  1. Delving Into the Auction Insights Report

    Position above rate – how often participants were shown in an ad position above you. Overlap rate– how often other advertisers appeared in the same auction as you. Looking at position above rate we can see competitors 1 and 2 have got a lot more...

  2. Using Analytical Analysis to Help Improve Conversions

    Second, where does the non-converter typically enter the site and how many pages do they traverse before we notice a considerable exit rate/drop off. For example, your older female age group may be suffering a low conversion rate.

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    For example, a recent BrightEdge report highlighted how images and videos together have a click-through rate (CTR) 13 percent higher than standalone written content. The more content, the more competition, and the harder it is – as consumers and...

  5. Last-Minute SEO - Here Come the Holidays!

    Also don’t forget about Bing - while traffic can be lower simply because they have less of the search space, they often convert at a higher rate. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. The problem is many users don’t call from the ad; they click through to the website...