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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Quality score isn't precisely the same as predicted click-through rate – but the two are pretty close. Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Click-through rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Conversion Rate: Matching your ad copy and landing pages to the current season is a simple and effective way...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out...

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Below is a graph showing the click-through rate (CTR) that my agency's click-to-call extensions received over the past week: My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Just as it isn't a surprise conversion rate or average order size can vary by device type. Terms like "cheap auto insurance" typically went for $50 or more a click. Spending 30 minutes thinking through your sitelink strategy can yield results.