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Click Through Independent Report

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  1. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    While the keyword data was still available in Google Webmaster Tools with impressions and click-throughs, it wasn't able to be tied directly to landing pages. The following, while not confirmed to Search Engine Watch by Google, has been confirmed...

  2. SES New York is a Search Expo as well as an SEM Conference

    Our custom ad formats and yield optimization technology maximize click-through rates and effective CPMs. For over 5 years the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud.

  3. SearchDay: PPC Advertising: Art or Science?

    PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. s independent directors and management approached Steve Ballmer about just such a . But for a university to offer such course, it must be created in theory, pass...

  4. The Local Search Landscape

    Online Newspapers – Many online newspapers now offer contextual ads or directory listings on their sites, fulfilled through partnerships with ad providers. Independent Local Search Marketing Firms – Some SEMs target local businesses specifically...

  5. Lotus Alumni Are Impacting Search

    The Lotus operating principles helped turn a company that was founded in April 1982 with eight employees and $1 million in venture capital into the biggest independent software firm. One company founded by Bill, GoTo.com, was the first company to...

  6. It's Time to See What's In the PPC Sausage

    The Abridged Version: Independent Report On Google's Click Fraud Detection Practices, Search Engine Watch Each search engine had developed a team of engineers to address click fraud and invalid clicks -- the Click Quality team at Google, led by...

  7. Daily SearchCast, August 15, 2006: AOL Sets Off Search Privacy Crisis; Google Webmaster Central Offers Cool Tools & Support; Yahoo Expands Site Explorer; 1,000 Pizzas For Google & More!

    The Google Blog just posted a report on how they feel some of the independent third party click fraud reports published are exaggerating the clickfraud numbers. Odeo channel or through iTunes via this link (or use alternative iTunes instructions...

  8. Google AdWords Now Reporting Invalid Click Rates

    The independent expert who compiled the report felt this was due to people having more concerns rather than more click fraud occurring. Going back to that independent report I mentioned, it covered how Google catches far more invalid clicks...