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Click Through Engine Optimization

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. The DNS dashboard and reporting promises to give insight into the...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  5. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the humorous #hashtag skit video...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. Even these organizations rely upon some level of organic search engine traffic. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data...

  7. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    If you tie your Webmaster Tools and Analytics accounts together, you can also view query data under Traffic Sources > Search Engine Optimization. The following, while not confirmed to Search Engine Watch by Google, has been confirmed independently...

  8. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Now that we know voice searchers behave differently, how does that affect local optimization? Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology...