SEO News

Click Through

  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency...

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. When you are running, your local marketing efforts...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and where they are also presented with additional content that may interest and engage them.

  4. Cross-Device Measurement: Believe the Hype

    Marketers are able to connect user activity through a specific user identifier that is common across each device. Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to...

  5. The Evolution of SERPs and User Behaviors

    I don’t know many other industries that go through that much fluctuation. If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to...

  7. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  8. "Content Performance Marketing" – 3 Steps to Future Success

    For example, a recent BrightEdge report highlighted how images and videos together have a click-through rate (CTR) 13 percent higher than standalone written content. The more content, the more competition, and the harder it is – as consumers and...

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a...