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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. To create a Google Shopping Campaign in AdWords, select your chosen campaign and click...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. We just went through this process with our own brand, and we want to share...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. This behavior raises an important question: are searchers more likely to click an advertiser who...

  4. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...