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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Click "Create Lead Generation card. Once you are in the Twitter ads section, click "Creatives" from the top menu. Click the settings gear in the top right corner. Building a large newsletter audience can be tough, but there are some great tools out...

  2. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    You pull up the search results on your device, click the link, and nothing. After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.