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  1. My Top 5 Most Used Custom Reports in Google Analytics

    For example you might want to drill down through Dimensions to show the Source or change your Goal to be specific to your needs. If you're signed in to the Google Analytics account of your choosing, you can click the “Get Report” links in each...

  2. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last click or only click in a conversion funnel. Ecommerce customers acquired through Twitter are worth 23 percent less than the average CLV...

  3. Do the PPC Engines Reward the Right Behaviors?

    Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the...

  4. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    When you click the Bing Boards area, a modal window pops up atop of the results page. I went through the listed content experts and tried searching for various items from each of their blogs, but could not find additional Bing Boards.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    You should try and figure out what's the next thing to keep leading her through that journey, and if she strays from the optimal path, how you would get her to come back. According to TailoredMail, women click 10 percent more often on mobile mail.

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As shown in the table below, display is strong in delivering "assisted" conversions, while search is the best driver of last-click conversions. So why do marketers rely so heavily on last-click conversion attribution when making budget and resource...