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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with increased click-through rates. Consumers have choices, not only where to shop, but which search engine listing to click.

  2. What is Mobile App Attribution & Why is it Important?

    Unique Identifier Matching: Attribution using unique identifiers is done by matching the unique identifiers from the install to a click. Unique identifier matching enables 1:1 matching of click to install where identifiers can be passed app to app.

  3. Patch.com, Huffington Post Dominate Google News Results [Study]

    Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...

  4. Google Active View Format Gets Accreditation

    It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. In August 2012 it announced VivaKi will use the offering for ads placed through the...