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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    You should try and figure out what's the next thing to keep leading her through that journey, and if she strays from the optimal path, how you would get her to come back. According to TailoredMail, women click 10 percent more often on mobile mail.

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As shown in the table below, display is strong in delivering "assisted" conversions, while search is the best driver of last-click conversions. So why do marketers rely so heavily on last-click conversion attribution when making budget and resource...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Visitors: How many visitors clicked through to your website from Pinterest. Clicks: How many times users click on your website. If you click on an individual pin, the number of repins is shown, and then you can click on the number to see who pinned...

  4. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Just right click on any page in your report and select, "Highlight traffic through here. Now the report will focus on traffic running through one specific page. Perhaps the differing viewpoints of your website aren't as extreme as the image above...

  5. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Customers looking to complete a purchase would have the option to login to through the merchant site or with Login with Amazon, which would look something like this: Amazon shoppers tend to be a loyal bunch, and appreciate usability features, such...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Tweeting later in the day gets a higher click-through rate than mornings. Buffer makes it super easy to automagically share posts for you through the day. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with increased click-through rates. Consumers have choices, not only where to shop, but which search engine listing to click.