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  1. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. In fact, your organic search showing up with a paid ad can indicate to...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. More than 70 percent of mobile searchers use click-to-call when getting to your website. Call extensions help you optimize which ads generate calls...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.