Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. In August 2012 it announced VivaKi will use the offering for ads placed through the...
Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through rates. Bing's findings suggest that the back button plays a significant role in increasing the click-through rate on lower results.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. In both the U.S.and UK, desktop devices, while accounting for the lion's share of...
This has proven to increase click-through-rates (CTR). But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof that communicating to the reader in a personal way really does boost click-through...
Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Google search manipulation starves some websites of traffic...
Click on the hole in the ground to the right of the ant colony and a badger will pop up. After each night, the sun rises once again, bringing a new season – cycling through summer, fall, winter, and back to spring again.
Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides you with the local number at the top of the page, rather than making you click through to...
Then: Click Fraud Click fraud was once a very large problem in paid search. I remember a time when almost every RFP included questions about how our agency monitored click fraud. Extraneous clicks that provide no value to the advertiser, such as...
Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. The Adobe Digital Index team explored these questions and several other topics that are important to making...
Click through to your site and ask the following: Sharing of a page is different than a click through to your social property (i.e. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into...
This is a powerful way to cut through the clutter of a bunch of ads all saying pretty much the same thing. Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an...
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. He said PPC has been through many iterations in the...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If you can improve the efficiency of your website through landing page...
Click-through rate from search results Build the authority of your brand through +1's and user reviews. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and...
