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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This is a big deal because mobile networks are configured to take 0.5 seconds per request. Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Websites are now taking a backseat as social media networks offer more control. Tweeting later in the day gets a higher click-through rate than mornings. But following Twitter best practices can ease the pain and increase the exposure rate.

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Test your branded keywords and test your clients’ branded keywords to see if they return the expected search results on these social networks. It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that...

  5. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Make Sure You are Found In People’s Bubbles: This might seem obvious, but as a first step make sure you have a regular presence sharing content in the social networks so that you give yourself the best chance of being found wherever people’s...