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  1. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you complete the setup process, you can return to this tutorial to begin the process of implementing adjusted bounce rate. That's where adjusted bounce rate (ABR) comes in handy. Google Analytics (GA) announced adjusted bounce rate in July of...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? As you build an integrated strategy, you should put the focus and discipline into...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. Ad Placement Impact on Click Rates and Impressions Video ad click rates and ad impressions have remained...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Your keyword’s past click-through rate (CTR) Reduce cost-per-click. Quality score is one of the most misunderstood concepts in paid search. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological...