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  1. Search Top Priority Among SMBs [Study]

    The rapid growth of digital media - growing at a rate that's above the recent trend. The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    We found that ads that included price in their copy had a 17 percent lower click-through rate, which hurts your ad doubly since it ensures the ad will get hit with a quality score penalty as well. On average, longer ads had a 64 percent higher...

  3. Delving Into the Auction Insights Report

    Position above rate – how often participants were shown in an ad position above you. Overlap rate– how often other advertisers appeared in the same auction as you. Looking at position above rate we can see competitors 1 and 2 have got a lot more...

  4. Using Analytical Analysis to Help Improve Conversions

    Second, where does the non-converter typically enter the site and how many pages do they traverse before we notice a considerable exit rate/drop off. For example, your older female age group may be suffering a low conversion rate.

  5. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets

  6. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to...