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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets

  2. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Google cares a lot about your click-through rate (CTR). And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to...

  4. Last-Minute SEO - Here Come the Holidays!

    Also don’t forget about Bing - while traffic can be lower simply because they have less of the search space, they often convert at a higher rate. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. Click the Segmentation drop down, which should currently read "All Sessions. You can often find glaring problems by visiting those top pages… And if...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. The problem is many users don’t call from the ad; they click through to the website...