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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. One way is to manually click around and review every page on...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The data showed the high correlation between a top positions and having a high click-through rate. Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab.