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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The bounce rate for mobile search, however, is 5 percent higher than desktop overall. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results. Much of this is due to the progress we've made in technology.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad.

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Quality score isn't precisely the same as predicted click-through rate – but the two are pretty close. Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the...

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Click-through rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Conversion Rate: Matching your ad copy and landing pages to the current season is a simple and effective way...

  6. Google AdWords Adds Consumer Rating Annotations

    If you need to opt out: When consumer ratings show, it’s likely that you’ll see a higher clickthrough rate. With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores.

  7. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by...