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  1. Using Analytical Analysis to Help Improve Conversions

    Reverse Goal Path We have walked through site pages by converter and non-converter segment as they traversed the site but another angle to help assess is via reverse goal path. Now go your site and click through these pathways and gain an...

  2. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    HTML 5 includes the ability to manipulate the path of the URL as seen in the browser as well as the browser history through Javascript. In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    With these 14 resources, the path to improving your conversion rate or consulting others should be much faster. Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though the path forward into diversification is difficult and dangerous, the risk of inaction and complacency is equally as grave. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to...

  6. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Or should we continue down the slow and steady path with the hopes that the search engines may actually reward those of us doing the right thing, one day? Click on that and the first pop-up you will encounter will say "XSS".

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Here are tips to help set you up on the right path to success. A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. The giant in online retail, Amazon is a great source...