Shuman Ghosemajumder, a well-known Google employee in the analytics area, has previously challenged the validity of Click Forensics' numbers in a personal blog. Shuman offers plenty of reasons for the inaccuracy: they don't count right, so numbers...
Greenberg interviews Shuman Ghosemajumder, business product manager for trust & safety, and manages to tell Google's side of things and striking a reasonable tone to the story. Most of the time, when a mainstream media publication writes a story...
With over 20 people in attendance to this webinar meeting, Shuman Ghosemajumder, Business Product Manager for Trust and Safety at Google, and Erica DeLorenzo, Director of Industry Practices at IAB, spoke with the committee about elements of click...
UPDATE: Google's Shuman Ghosemajumder spoke with FIC as well, and has more of his response on his blog FIC) reported industry-wide click fraud at 10 to 15 percent are not accurate. FIC started collecting click fraud data in August.
From Google's Shuman Ghosemajumder: Click fraud continues to be a concern for SEMPO and our primary objective at this point is trying to establish credible scope of the problem. I've also blogged separately about how these numbers should be looked...
Google's Shuman Ghosemajumder, business product manager for trust and safety, said he agrees in theory on all of the issues, but has concerns with the possible definitions the CQC is using. Ghosemajumder published his individual responses to each...
The differences, as attested to by both Shuman Ghosemajumder, business product manager for trust and safety at Google, and Reggie Davis, VP of marketplace quality for Yahoo Search Marketing, was that each search engine's legal department has...
Davis' role will be similar in some respects to that of Google's Shuman Ghosemajumder, business product manager for Trust & Safety at Google. Ghosemajumder has been the voice of Google's click fraud prevention efforts at industry conferences and in...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. This revelation is the latest in a series of moves designed to offer...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. Ghosemajumder counters these arguments with examples of Google's...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Click Fraud Numbers Up, Content Networks Near 20%A...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Google Shares Tips on Addressing Click Quality...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. High-spend terms (clicks of $2 or more) averaged...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Miva Gets VerticalMiva has added a vertical...
In response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two part post on his personal blog. The point is that their data collection methods are inherently flawed and any resemblance their...
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks - Google's click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction...
Google's Response to "The Sausage Manifesto" Google's Shuman Ghosemajumder responds to Jeffrey Rohr's open letter to paid search networks about click fraud. Addressing Click Fraud, Yahoo Search Marketing Blog
Please note that these statements from Shuman Ghosemajumder, who heads the click quality team at Google, were not all given directly in response to each statement in the manifesto, but pulled from different parts of our conversation.
Each search engine had developed a team of engineers to address click fraud and invalid clicks -- the Click Quality team at Google, led by Shuman Ghosemajumder, and the Click-Through Protection team at Yahoo, led by John Slade.
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks - Google's click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction...
