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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    AdWords for Video product manager Lane Shackleton told SEW that the aim of this metric is to show advertisers that "paying for video views can drive follow on viewership on their YouTube channel". Just like paid search, where you only pay per-click...

  3. Don't Play Lifeguard in the Social Community Pool

    We don't want to go down the same lane twice. More than a few of us have CDs labeled "For Promotional Purposes" and the closest we ever became to being a DJ was using our Speak companies may be slow to move, but customers and fanboys aren't.click...

  4. Ask and LookSmart Send Out Click Fraud Settlement Letters

    Seems Lane's Gifts are not the only ones getting money back from LookSmart and Ask for click fraud, letters were sent out yesterday for the class action suit that both companies are trying to put behind them.

  5. Waiting for Google to Exhale

    Here’s a little stroll down amnesia lane for the fortunate many who missed the early developmental hiccups in paid search. In summary, the new formula for determining top placement may require advertisers to push the envelope of what they consider...

  6. Daily SearchCast, July 25, 2006: Report Says Google's Click Fraud Practices "Reasonable;" Few Opposed Proposed Google Click Fraud Settlement; Tracking Packages Via Search; Getting Real-Time Traffic

    Last Friday, an independent report on how Google deals with click fraud was published as part of the ongoing Lane's Gifts v. Associate Press reports that now that the independent report is out, a judge will consider the fifty-plus objections to...