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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. While the tool provides a lot of benefits, it's important to review Google's...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    This specific report covers content that was receiving a lot of Google organic traffic prior to a Panda hit. And remember, you can always click the "with change" button in Google Webmaster Tools to see the percentage change for each column (as long...

  3. What You Can Learn From Google Analytics Mobile Reports

    Tablets includes standard iPads, Google Nexus, Galaxy Tabs, and also e-readers such as the Kindle Fire. Apple, however, doesn't pass on the full device information to Google Analytics as simply, instead you will see all iPhones grouped under Apple...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. What exactly does your visitor want at the moment they click...