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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more...

  3. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Today, marketers must ensure their brands are...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and where they are also presented with additional content that may interest and engage them.

  5. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  6. 3 Must-Know Findings About Cross-Channel Attribution

    It’s positive to see this pool shrinking as research has shown that last-click models are undervaluing contributions from channels. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements...

  7. Cross-Device Measurement: Believe the Hype

    Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to the ad click. Facebook recently commissioned a study that showed multiple devices are now an integral part of our...

  8. The Evolution of SERPs and User Behaviors

    If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta descriptions are short, concise and straight to the point. PPC gets your brand seen, even if users don’t necessarily click on the ad.

  9. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to spend the most for a click.

  10. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    And because we can count it and allocate it without argument, we focus disproportionately on the last click. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35...