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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    When a user sees both you and your competitor in the SERP for a particular keyword, the probability that either one of you gets a click reduces dramatically. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Bidding on your brand terms can provide a lot of benefits - they tend...

  4. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. In testing, we have seen some promising results, with click-through rates...