SEO News

Click Fraud Issues

  1. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. Further, we challenge them to disclose how they got around the time/date...

  2. How to Run Foreign Language PPC Campaigns

    You should also keep an eye out for instances of potential click-fraud. A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market.

  3. SearchDay | "Must Have" Directories

    The Click Measurement Guidelines were agreed upon by key industry members and offer a strong framework for identifying click fraud. The Guidelines: Define the technical life-cycle of a "click" and outline standard methodologies by which clicks...

  4. Battling Click Fraud is Important for All Involved

    Seems everyone sees the presence of click fraud, but we're just disagreeing about the numbers. Click Forensics published its numbers for click fraud during Q4 2008 and it appears the fraud numbers are climbing.

  5. Highlights from the SEW Blog: April 21-25, 2008

    Q1 2008 Click Fraud Down from Last Quarter, Up from Last YearClick Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. Google Sued for Ad Fraud; Another Class Action Settlement?

  6. Highlights from the SEW Blog: April 14-18, 2008

    Lycos Partners with Click Forensics to Improve PPC QualityOne month after Yahoo announced its partnership with Click Forensics, Lycos is announcing a similar agreement with the click fraud firm. Paid Click Growth Slows, Declines in Q1 2008Following...

  7. Top ten stories from SES New York – Day 1

    Cozies Up To Its Click-Fraud Critics announced a partnership with click-fraud auditing firm Click Forensics to share pay-per-click advertising data and work together to identify fraudulent clicks--those designed to pump a Web publisher's...

  8. Ad agencies should slide on down to SES New York

    Auditing Paid Listings and Click Fraud Issues Slide on down to SES New York, and catch Carol Kruse. That's right. Carol Kruse, Vice President of Global Interactive Marketing, The Coca Cola Company, is speaking at the Search Engine Strategies...

  9. Schedule optimization for SES New York

    Auditing Paid Listings and Click Fraud Issues pm The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City. Whether this will be your first SES New York, or the fifth one in a row that you've...