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However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ad Placement Impact on Click Rates and Impressions Ads placed at the end of a video have a better click-through rate...
Click volume on Google grew 28 percent, while CPCs fell 7 percent, said RKG. Click-through-rates dropped by 13.7 percent YoY while impressions continued accelerating over the last two quarters with a YoY increase of 22.9 percent.
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Since their last earnings report, which was their first as a public company, Facebook has had to deal with reports of rampant click fraud and...
Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital.
Google’s Q3 2012 earnings call gets underway at 4:30pm ET and will be webcast live from their Google Investor Relations YouTube account. Usually, we don’t see Google’s report until about an hour before their earnings call, scheduled for 4:30 p.m.
