Click volume on Google grew 28 percent, while CPCs fell 7 percent, said RKG. Click-through-rates dropped by 13.7 percent YoY while impressions continued accelerating over the last two quarters with a YoY increase of 22.9 percent.
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Since their last earnings report, which was their first as a public company, Facebook has had to deal with reports of rampant click fraud and...
Google’s Q3 2012 earnings call gets underway at 4:30pm ET and will be webcast live from their Google Investor Relations YouTube account. Usually, we don’t see Google’s report until about an hour before their earnings call, scheduled for 4:30 p.m.
For us, our online marketing strategy is about driving the second click, which we call the 'second moment of truth' but SEO is crucial for driving that first click. This strategy works for both business and consumer products and by intercepting the...
In their Q2 2012 Earnings call, Facebook answered a caller question about click fraud. While their initial announcement hedges around actually accusing Facebook of running the bots, the message is clear: Facebook’s ad platform has a big click fraud...
In their pre-earnings call press release, Google quoted CEO and co-founder Larry Page on the company’s latest developments and the closed Motorola acquisition: “Google standalone had a strong quarter with 21% year-on-year revenue growth, and we...
While the growth in mobile ad spend has been an ongoing trend, I am impressed by the level of activity and click-throughs on tablets. This should be a wakeup call for marketers who are not yet leveraging search advertising on these devices...
