Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ad Placement Impact on Click Rates and Impressions Ads placed at the end of a video have a better click-through rate...
In their pre-earnings call press release, Google quoted CEO and co-founder Larry Page on the company’s latest developments and the closed Motorola acquisition: “Google standalone had a strong quarter with 21% year-on-year revenue growth, and we...
In their October earnings call, CEO Larry Page revealed that Google’s revenue run rate in mobile had reached $2.5 billion, up 150 percent over the year prior. It’s no wonder businesses are flocking to mobile; the click-through rate on mobile ads is...
We don't have a big acquisition plan, in case you are wondering," said Page, during the firm's Q1 earnings call. Execs for the technology giant assigned multiple reasons for the price decline, namely a shift towards mobile usage, increased...
In their pre-earnings call press release, Google also announced that their board has unanimously approved a stock dividend proposal “designed to preserve the corporate structure that has allowed Google to remain focused on the long term.
Many local search advertisers today want performance based ad programs and advertising providers are happy to be able to monetize the leads they are delivering via pay-per-click, pay-per-call or via another action-based lead activity.
While the growth in mobile ad spend has been an ongoing trend, I am impressed by the level of activity and click-throughs on tablets. This should be a wakeup call for marketers who are not yet leveraging search advertising on these devices...
