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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Consequently, it has become ever more important to keep local profiles up to date, displaying the correct address, store hours, and phone numbers. If an action-based term is searched such as [call them], Google will get the phone number from their...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost ___________________________________ = $ Call Support Value

  4. Dialing Into Success with Google AdWords Call Tracking

    And for smartphones, you can even force the searcher to click the phone number by disabling the website link (great for businesses where a phone call is the primary call-to-action). This can also lead to confusion as many advertisers have fallen...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Hold the phone, marketers! By comparing the two numbers and filtering out any user-agent that declares itself a bot (spider or crawler) we were able to determine the total percentage of visits without JavaScript enabled.