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  1. Using Analytical Analysis to Help Improve Conversions

    Now go your site and click through these pathways and gain an understanding of what may be providing reasons for users to leave the site. Do call to actions and internal linking on specific landing pages speak to the interests of that gender or age...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. But successful LinkedIn ads must get at a core need LinkedIn users...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. This is a common mistake I see people make; they call their business "my name consulting," which seems logical.

  4. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Today, marketers must ensure their brands are...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and where they are also presented with additional content that may interest and engage them.

  6. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. The thing is, today there are so many different strategies you can use to bring clients...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. More than 70 percent of mobile searchers use click-to-call when getting to your website. I have always told my clients that if you get more than 20...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads with low click-through rates (CTRs) Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Your landing page shouldn’t contain too much text, but have a strong call...

  9. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Their call-to-action to sign up for their newsletter is inviting and to-the-point.