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  1. My Top 5 Most Used Custom Reports in Google Analytics

    I cleverly call it Long Tail Converters and you can click here to install into your Analytics account. If you're signed in to the Google Analytics account of your choosing, you can click the “Get Report” links in each section below for each of the...

  2. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Call extensions Controlling the conversation around your brand is critical...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ad Placement Impact on Click Rates and Impressions Ads placed at the end of a video have a better click-through rate...