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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. I call this "Operation Camouflage. I'm going to show you what spying data can actually help...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Now that's what I call an awesome headline! The more content you have, the more "click triggers" you can hit with your headline. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The click-through rate, and if they are above or below average. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads...