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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Their call-to-action to sign up for their newsletter is inviting and to-the-point.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    From a recovery standpoint, I had some clients absolutely surge after making a lot of changes (which I call "the nuclear option"). The user interface was weak, the content (which was thin) was located down the page, and if you did click on anything...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. I call this "Operation Camouflage. I'm going to show you what spying data can actually help...