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  1. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. The thing is, today there are so many different strategies you can use to bring clients...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. More than 70 percent of mobile searchers use click-to-call when getting to your website. I have always told my clients that if you get more than 20...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads with low click-through rates (CTRs) Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Your landing page shouldn’t contain too much text, but have a strong call...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Their call-to-action to sign up for their newsletter is inviting and to-the-point.