I call this FTBOM (pronounced 'footbomb') – for the betterment of mankind. They should be on sites that a real human would habitat, used in a way that a real human would click through and be happy about the destination.
I cleverly call it Long Tail Converters and you can click here to install into your Analytics account. If you're signed in to the Google Analytics account of your choosing, you can click the “Get Report” links in each section below for each of the...
Yes – this is the exact same thing as enhanced cost-per-click (eCPC) that is already available. Enhanced Cost-per-Click (eCPC): While still using manual CPCs, your bid can be adjusted up or down to based on the likelihood of conversion.
Jenkins offered anecdotal evidence to support Adobe's findings by mentioning that in the previous 24 hours he hadn't made one phone call but was certainly on email 70% of the time that he'd had his smartphone.
If your click-through rates are low, look at whether you can improve your meta description for that page. Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Call extensions Controlling the conversation around your brand is critical...
Although terms such as "click here" or "learn more" look like clear call to actions, that doesn't mean the search engines know this is important. You must now consider a number of new factors when designing your website.
Auto enhance improves the quality of your photo with a click of a button, adjusting things like brightness, contrast, saturation, focus and other elements that make a good photo. We call these kinds of enhancements Auto Awesome.
Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web search history to be cleared is a lifesaver, and the one-click to move apps to my SD card is really convenient.
You can't simply call up 500 friends and ask them to quickly give you a five star rating. When you click the "visitors of" button, you can see people that have visited that business. When you click a specific listing, you can read more about the...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a...
However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ad Placement Impact on Click Rates and Impressions Ads placed at the end of a video have a better click-through rate...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Not one ad is making the slightest effort to engage prospects where they are right now (and at a Google-estimated $16.16 per click, that's an expensive oversight). Free call. His neighbor finally can't stand it, so he walks over and asks, "Fred...
Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and click anywhere in the code, Select All and Copy the code; then email it to yourself so you can open it on a desktop or laptop.
At the end of a call, sales specialists are often prodded to ask the question, "how did you hear about us? Phone call analytics platforms charge a monthly fee to utilize multiple 800 or local numbers, which are then associated directly to a...
Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the punctuation that is used at the end of their ad copy and come up with assertions like "I have proven...
Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on the forwarding phone number link or "Call" button (this is not a new charge), both of which can be seen in this screenshot:
