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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Long-tail keyword opportunities. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. I sit down with customers to understand their business...

  3. 7 Time-Saving Google Analytics Custom Reports

    Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer Behavior; Top Converting Landing Pages; and Long Tail...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Most of the time, brands and channel partners play together nicely and the latter mop up the opportunities missed by the core brand, particularly in the long tail of search. The leisure travel industry spends $1.8 billion annually in online...