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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. Now that the world is shifting their television habits online, this means that the video...

  3. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. The search community has always been infatuated with content in one format or another, and...

  4. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an...

  5. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran thinks this influx stems from the increasing awareness and legitimacy of search engine marketing (SEM). Safran said this may show that marketers have realized they need to narrow their focus to ranking higher in search engine results...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  7. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    Should one start focusing on getting leads from social media other than search engine results? You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of...