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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit. Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate...

  2. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting...

  3. Twitter Speak From @ to Z – Terms & Definitions

    You see this page when you click the "home" button on the top left hand corner of the page. The screenshot below is an example of a tweet using a hashtag, and then what happens when you click that hashtag on someone's Twitter wall:

  4. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. Recent Google updates have amplified visibility of hashtags in organic search results on Google...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App Ecosystem webinar for more. In order to maximize profits, marketers must understand the power of prime shelf space on the search results page, says Lawson.

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; In your opinion, what were the good, bad, and ugly among the most recent changes?

  7. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3...