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  1. SearchDay: Link Building via Word-of-Mouth

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in...

  2. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Yahoo Search Marketing (YSM), formerly Overture and GoTo, also allows sites to "bid" on the terms they wish to appear for. Google's self-service AdWords program charges a per-click fee, in addition to a $5 activation fee, but there is no minimum...