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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. The point is that by creating a work-around that...

  3. Google Product Extensions Make It to Mobile

    Log into your Google AdWords account and locate your AdWords Customer ID (located in the top-right corner of every page, just below your login address). We'll start with the Google Merchant Center, as Google requires you to connect your AdWords and...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...

  5. Search Engine Contextual Ads Gain Momentum

    Google Content-Targeted Advertising https://adwords.google.com/select/ct.html The only variable was the distribution channel -- AdWords versus AdSense," he said. Byrd compared a familiar search ads product (Google AdWords) with a new contextual ads...