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Click Advertising Forensics

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  1. Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform

    Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block...

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Previously, Lori held executive level positions at several early-stage ventures, including Click Forensics, Webquarters, and Food.com. Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine...

  3. Click Fraud 101

    Click Forensics just released some industry-wide PPC click fraud statistics for the first quarter of 2009. Knowing about click fraud is important if you're involved in PPC advertising. Click fraud often comes up in discussions with clients and...

  4. SES New York is a Search Expo as well as an SEM Conference

    Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. By optimizing every step in the online advertising process, Click Forensics maximizes ROI for advertisers, publishers...

  5. SearchDay | Yahoo's New Era

    Click Fraud Increased Slightly in Q4 2008 Posted by Nathania Johnson Jan 28, 2009 Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year.

  6. Click Fraud Increased Slightly in Q4 2008

    Based on the data we tracked in Q4 2008, it seems that the online advertising industry is not immune to the growing tide of cybercrime during this recessionary period,” said Tom Cuthbert, president of Click Forensics.

  7. SearchDay | Focus on Conversions

    Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem . Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson Oct 6, 2008...

  8. Click Forensics Releases New Trademark Tracking Tool

    Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem more quickly. The impact of trademark infringement in search advertising goes beyond consumer...

  9. Highlights from the SEW Blog: April 21-25, 2008

    Q1 2008 Click Fraud Down from Last Quarter, Up from Last YearClick Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. Search Advertising Today Google was slapped with a lawsuit alleging advertising...

  10. Highlights from the SEW Blog: April 14-18, 2008

    Lycos Partners with Click Forensics to Improve PPC QualityOne month after Yahoo announced its partnership with Click Forensics, Lycos is announcing a similar agreement with the click fraud firm. The network includes Advertising.com, Quigo and...