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  1. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. For example, we often see Facebook "like" counts outpace traffic for that content, suggesting...

  2. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    This incredibly streamlined open-source program loads in an estimated 0.024 seconds, and most handy image editing commands are mere keystrokes away. While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free...

  3. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    The program is called Offers (yes, like Google Offers), which have been in test mode during the last two months. Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after...

  4. Google Product Extensions Make It to Mobile

    You'll need to apply to the beta program for Local Product Extensions. On the mobile platform, webmasters get a couple extra advantages with these extensions: The content is all optimized for the smartphone or other mobile device being used (see...