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  1. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. For example, we often see Facebook "like" counts outpace traffic for that content, suggesting...

  2. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    This incredibly streamlined open-source program loads in an estimated 0.024 seconds, and most handy image editing commands are mere keystrokes away. While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free...

  3. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    The program is called Offers (yes, like Google Offers), which have been in test mode during the last two months. Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after...