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  1. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  3. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Twitter Cards helps to richly represent content...

  6. ModCloth Converts Customers into Brand Evangelists with YouTube

    Basically, just tune into your community and join the conversation. A recent YouTube TrueView promotion drove traffic to the ModCloth website with a click-through rate that was upwards of 18 percent, when industry averages are typically in the...

  7. Mobile Search Marketing for BRIC -- Country by Country

    The most popular online community by a landslide 80 percent market share is Google's Orkut, while last year Brazilians had the highest rates of Twitter participation in the world. In "Mobile Search in BRIC: Tips and Tricks" we looked at the...