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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Typically non-contextual I resist the urge to click on those headlines (thankfully that part is easy! But I can't help feeling they're tricking millions of people to (gladly) click and share. The father of advertising, David Ogilvy, said that "On...

  2. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) Type in some keywords relevant to your target audience (they’re preset categories, you don’t have to reinvent the wheel), click on a user of interest, and check out the additional tags...

  3. Can You Sell Insurance on YouTube? [Study]

    Just like AdWords, Promoted Videos are auction-based and work off of keywords and contextual targeting in a cost-per-click format. Telisa Yancy, American Family Insurance’s Advertising Director, says, “The proliferation of media fragmentation, and...

  4. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. The hands-on workshops cover a range of topics, including search engine optimization (SEO...