Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Announced on Inside AdWords, you now will be able to utilize flexible...
Diving into Google AdWords for someone with little or no pay-per-click experience can be a bit overwhelming. AdWords Express was designed specifically for those potential advertisers, to help them set up and manage their AdWords advertising, and...
So, all you need to do is select your advertising goals and AdWords for video will show you useful reporting columns for your accounts. Google AdWords for video can help experienced marketing and advertising professionals to go global or go local.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. For example, besides a click conversion, what actions on the site can help keep...
The winner gets an autographed copy of “Google AdWords For Dummies”. If we’re conscious of the phenomenon, we can engage in “choice architecture” to increase the likelihood that people will select one option over another.
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Determine for yourself with our Top 10 AdWords innovations, recently released and in various stages of testing.
Choose Options That Match Your Ad to Potential Customers: With AdWords for video, you can search for and select options like age, location, and interest, that match your videos to even the most hard-to-reach audiences, from the foodies in your...
First, to improve click-through rate, test the different video thumbnail image choices that AdWords provides when setting up your ad. Use the YouTube keyword tool to get additional suggestions for keywords rather than relying on the AdWords keyword...
It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising...
In February 2013, Google announced a big change coming to AdWords PPC advertising: enhanced campaigns. An AdWords representative told me that it ranged from -20 to -40 percent of the default, but has always been lower than the desktop default...
AdWords, find the “Ad Extensions” tab and click through. Google AdWords is helping to continue driving this trend by offering new features that make mobile advertising even easier. Here is an enriched click-to-download ad (via Inside AdWords):
Within AdWords, click on the Ad Extensions tab and select the extension type (Sitelink, Location, Call, etc. Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even...
Being an Adwords-only Organization A quick fix is to copy your campaign in Google Adwords Editor, rename your campaigns based on the network, and adjust the selected networks in the setting tab. Clearly, Google Adwords has more than a 2:1 advantage...
In the AdWords display network, prospects aren’t actively searching for what you’ve got. We see this with our Google AdWords clients who pay a premium for the top-rank ad locations (the ones above the organic search results, as opposed to the right...
You can use AdWords Editor’s bulk features, AdWords UI’s bundles or your PPC management software to control, track, and report on sitelinks. Let’s review AdWords’ Ad Extensions and why you should use them.
It uses historical AdWords conversion tracking data to determine if a click is more likely to convert. Google’s AdWords Evangelist Frederick Vallaeys illustrate this concept with the example of the actress Jessica Alba.
From within your AdWords account, select a campaign and navigate to the Dimensions tab. You might object that your AdWords account is a totally passive entity once you’ve set it up, and that it’s no skin off your nose if it runs 24/7.
From the All Campaigns view in AdWords, click the Segment button and select Device from the drop-down list: If you advertise on AdWords, more and more of your prospects will be finding you via iPads and other tablets.
The point is that by creating a work-around that satisfies only AdWords advertisers, Google is appears to also be catering to its own interests in the marketplace, as opposed to solely being a champion for security and privacy of the user, as one...
But as talk fades and the PPC people step to the forefront it might be a good time to talk about something that will put the shackles on Big Brother while boosting your engagement – something that surprisingly few people do with these AdWords...
