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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool.

  3. The Search Engine Update, Oct 14, 2002, Number 135

    Submit Express Newsletter, Oct. No news on whether AdWords will be picked up on any non-US Yahoo sites. Meanwhile, my favorite part of this article is the analyst who declares that Google...