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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

    Perhaps they've heard of PPC working for others or maybe they received a $100 coupon from Google for AdWords Express. However, the information provided by this tool is both easy to get at and can help you save a lot of money through AdWords when...

  3. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool.

  4. The Search Engine Update, Oct 14, 2002, Number 135

    Submit Express Newsletter, Oct.http://www.submitexpress.com/newsletters/oct_1_02.html#3 No news on whether AdWords will be picked up on any non-US Yahoo sites. Meanwhile, my favorite part of this article is the analyst who declares that Google...