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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool.