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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword...

  3. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. The advertising platform also said the scoring system "is the same for every advertiser, regardless of the...

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America? For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4 million impressions.

  5. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? According to the data, the majority of search volume in the insurance space is comprised of non-branded terms, "with high click-through rates for brand keywords driving up that...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a...

  7. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. The more content you have, the more "click triggers" you can hit with your headline. There's no other way to put this: If you aren't upping your content game in a big way this year...