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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  2. Native Advertising for Small Business: The Missing Link?

    Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Native advertising is the missing link in a small business’s content marketing plan that can make it...

  3. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. And the business that can spend the most for a click, in the...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning...

  6. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Think of a reason, or follow-up why people would click through to your site. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Apply button at the bottom of the menu to apply the filter. So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues...