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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Click the settings gear in the top right corner. Click "Create Lead Generation card. Once you are in the Twitter ads section, click "Creatives" from the top menu. Click "compose tweet. If you want to grow the list quickly, you can always put some...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising...