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  1. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of Social Media. Tweeting later in the day gets a higher click-through rate than mornings.

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    What are the guidelines webmasters need to know for advertorials and native advertising? It shouldn’t be the case where people have to dig around buried in small print or have to click and look around a long time to find out, ‘Oh, this content that...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting. When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands...