Marketplace ads are generally purchased on a cost-per-click (CPC) basis. A lot of people talk about Facebook ads as though they're all the same. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories...
Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...
Would you click on this? A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Google’s Active View viewability measurement solution has been given the nod from the...
Naturally, the click-through rate goes way down quite rapidly for results in the second position or lower: Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through rates.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year...
This has proven to increase click-through-rates (CTR). But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to...
For shopping results from other relevant providers, click on the links to other search sites below or see Google's other search results. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a...
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof that communicating to the reader in a personal way really does boost click-through...
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Click on the hole in the ground to the right of the ant colony and a badger will pop up. Click on the clouds to make it rain during spring, summer, and fall. A bear will pop out of each of the caves when you click on opening.
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Click-through rate (CTR): Mobile tended to have the same CTR as desktop or better. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides you with the local number at the top of the page, rather than making you click through to...
Then: Click Fraud Click fraud was once a very large problem in paid search. I remember a time when almost every RFP included questions about how our agency monitored click fraud. Extraneous clicks that provide no value to the advertiser, such as...
Ad Placement Impact on Click Rates and Impressions Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed within or on the front end. Video ad click rates and ad impressions have remained...
On select videos, you'll find a VHS button in the bottom right of the player--just click to turn back the clock and enjoy the static and fuzzy motion of the VHS era. So if for some reason you're nostalgic for those staticky, wavy, bent pictures of...
