First, LookSmart, the syndicated search network and management company, released a case study of its partnership with Anchor Intelligence on the company's real-time traffic scoring system, ClearMark for Traffic.
Their ClearMark for Traffic system integrates with ad networks and search engines and identifies fraudulent clicks before the advertiser is affected. Anchor Intelligence has released its click fraud report for the third quarter of 2009.
Anchor Intelligence's real-time traffic scoring system, ClearMark, classifies traffic according to quality, which they say enables ad networks and search engines to provide the maximum value for each click.
