An interesting study done by Empirica Research found that like and tweet buttons suppressed shares on a Clearasil skin product page by up to 25 percent. You know you’ve hit the big time when you end up in a feature article in Wired.
One case study of a good use of social media to reach a Russian audience was Clearasil, who realized the best way to reach Russian teenagers was via an interactive group page on VKontakte.ru. The problem with international social media campaigns is...
Now, if you've never heard of Reckitt Benckiser, it's is a British global consumer goods company that owns of hundreds of household brands such as Air Wick, Calgon, Clearasil, Lysol, Vanish, and Woolite.
