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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you do employ full-screen floating ads, then make sure users can exit out of the takeover and that’s it very clear how they can exit. And then of course, you could add more content per component page and cut the pagination down by 50 to 75 percent.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    The more content, the more competition, and the harder it is – as consumers and marketers - to cut through the noise and scale efficiently. As each content asset takes resources, be clear on those that are in highest demand to get the most bang for...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    It could very well be the case that, 'hey we thought there was some keyword stuffing or cloaking or whatever going on,' and that's a clear-cut case, you'll get a notification, you'll get a message, and then you can start to figure out and...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in march" > "france skiing march 10" But even if you do that, it isn't clear whether any actions you take as a result are...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Twitter, too, has a pretty clear cut policy when it comes to promoting drugs through sponsored Tweets, trends or entire Twitter accounts: Cannabis dispensaries want to be able to advertise their products using the same online channels as every...

  6. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Usually it's pretty clear cut the sorts of things that are paid links versus guest blogs," he said. Usually there is a pretty clear distinction between an occasional press blog versus someone who's doing a large scale paid link kind of thing...

  7. How to Build Your First Content Marketing Strategy

    Suddenly, everything became clear when Bill laid it all out for me: 'Marie, my brick and mortar business is on the verge of bankruptcy and something's got to give. Ensuring that everything you're writing provides a clear message to customers will...