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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. Remember here that the channel is all about the ‘customer as the channel’ and...

  2. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Does it mean your radio commercial, website, other signage, and email marketing are all ineffective? All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    In more and more countries Internet advertising is surpassing traditional media like TV, radio and print. In South America, the Internet as a marketing channel has been picking up momentum. What is also clear is that the boundaries between who does...

  4. UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain

    According to Echo Sonar, a division of Echo Research, this includes TV, word of mouth, family and friends, newspapers, radio, the Internet, social media, and the pub. WebCameronUK's Channel increased from 1,614,187 to 2,584,584 total views over the...

  5. Generating Revenue From Outsourced Local Search

    Radio and TV broadcasters, as well as newspapers, are well-positioned to capitalize on outsourced local search with their existing assets, including: Before making the leap and growing your existing online channel, remember these six tips in...

  6. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Palazzolo has overseen the company's foray into online marketing, print and radio advertising and direct mail and sales support. Palazzolo for SESConferenceExpo's Channel on YouTube. A: "Dale Carnegie has been in business for over 96 years and has...

  7. For Local Search, It's All About the Online-Offline Gap

    And to get all of this going, Google has partnered with DISH Network to resell television inventory; 750 newspapers for Print Ads; and Clear Channel for radio. The goal is to allow marketers to create TV, terrestrial radio, and newspaper ads, then...

  8. Radio Embraces Search Marketing

    At last week's Radio Convergence meeting, the movers and shakers from radio's digital arena were on hand to discuss their challenges -- and their need to embrace online and search marketing. Radio has to start believing that the Internet is real...

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