Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. That said, as digital becomes increasingly effective at demonstrating quantifiable...
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Measuring the Impact of Omni-channel If you still think that's OK, let me make it clear: you must continue to optimize at the...
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions...
Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. A lot of retailers will say that they don't have the money to pay for this channel...
And how should media companies leverage their existing audiences to drive viewership to a new channel? Although every YouTube channel needs great content to be successful, the strategies for building audiences around each type of content are...
Matt Cutts was back on the YouTube GoogleWebmasterHelp channel answering questions: It's not clear if the IRS is actually investigating anything here. Google has safer results than Bing, Yandex, and Blekko.
Another quick response, "No, I've focused my attention on my YouTube channel and not my website. My client's site isn't in the clear yet. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Essentially, YouTube is working to help advertisers better...
Social channel advertising. Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken...
Dedicating a resource to performing well within a channel can be a highly effective strategy, especially when there are less stakeholders and red tape to get through. The reasons are clear, small businesses are typically, highly flexible, extremely...
Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully identify your key influencers and create content specifically for them. Look at it as a channel to improve reach and...
Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution. Chances are high that you will immediately spot an issue such as a slow, but clear, decline in any of them.
Advertisers looking for more targeted vehicles or who cannot afford the Super Bowl premium can tap into this marketing moment online and capitalize on the digital channel’s great targeting, low CPMs and affluent audience.
I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to...
What’s more, with tools like Google Analytics, SMBs can track traffic sources, multi-channel funneling – the works. Focus your SEO efforts on pushing users to those pages, making them viable from a content standpoint, while also ensuring that the...
Fluctuations in other marketing channels: No marketing channel exists in a vacuum. That’s a pretty clear indication that you have a problem. Optimizing PPC campaigns with faulty data is like driving with an upside down map.
To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their readers. In the wake of Panda and Penguin, Google's message is clear.
In 2012, we saw continued growth in the paid search channel for financial services clients. Business that are ready to adopt mobile as a key channel. However, what was very clear was the growth in connected devices (smartphones and tablets).
Without a doubt, the Democratic candidate’s SEM team outflanked the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel.
