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  1. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration If we look at all of the activities listed above, it starts to become clear that while the tactics have evolved a little, the core strategic activities and the goals of those activities remain largely unchanged.

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in march" > "france...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Make sure the instrumentation is in place to know how many conversions are happening on the phone channel. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Cultivating a sophisticated cross-channel strategy requires the same type of TLC gardeners use to tend their budding blossoms. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. It isn't clear exactly how much Google +1's directly contribute, but it's fair to say...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. Lake Tenkiller is known as "heaven in the hills" for the...

  9. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature gives Foursquare special importance as a search channel for brick and...