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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Advertorials, after all, are nothing new; it’s just that the ability to deceive and confuse consumers online is much greater. Under current guidelines, publishers are in the clear so long as they sufficiently identify native ads as such.

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using disclaimers to show that it is paid advertising. Google has taken action on several dozen newspapers in US...

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has...