Search engines and consumers get a very clear sign what this result will return. Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax.
The “What to Wear Where” section shows how product descriptions should be: engaging, personalized, and ending with clear calls to action. Bloomingdale's is a leader in fashion in the brick and mortar world.
Let's make that clear up front. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...
Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user...
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
If in war three quarters of the factors are wrapped in fog, in marketing we're making progress to have more than three quarters as clear and exposed as possible. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker...
None of ads had enticing calls-to-action, but Teleflora had a clear "order now. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce. So which retailer did the best job this year of writing...
Ensure you have clear and concise headlines to capture readers attention. Although terms such as "click here" or "learn more" look like clear call to actions, that doesn't mean the search engines know this is important.
But what isn't entirely clear is how SEO providers have evolved to meet this new state of reality. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin...
If you still think that's OK, let me make it clear: you must continue to optimize at the device level as much as possible. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think...
Add annotations with clear calls-to-action. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to...
Clear History (call logs, SMS, search history): NO Clear History (call logs, SMS, search history): NO Clear History (call logs, SMS, search history): NO Clear History (call logs, SMS, search history): NO
After heavily testing Local Graph Search, it's pretty clear that likes are a factor. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
A little break helps us all clear our minds. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough.
In this regard, any business will gain a clear advantage in outranking their competitor in a local search, making it very important to unlock the full potential of Google+ Local. In their line up of latest releases, we've seen Google+, Google...
If you notice a lot of traditional journalism newspapers and groups, you might want to steer clear. Your first pitch should make it clear that you are looking for an honest review. Reviews are typically best suited for bloggers who make it very...
We debated a lot, but two things were excruciatingly clear: At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for...
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Enhanced campaigns get Google+ annotations and...
As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
