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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. It was clear during my analysis that content with sections lifted from third-party content experienced serious drops in traffic...

  3. How to Use Google Analytics Site Search Reports

    In this case it gives you a clear percentage of how many visits on your website included the use of the search functionality as well as how the interaction played out following the search. If your website has a search bar, you need to ensure you’re...