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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    It can be very frustrating for Clients to not have a clear understanding of the meeting, purpose, goals, and action items. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    This is clear evidence that Google is much further down the path with this type of work than either Apple or Cortana," says the study. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing...

  4. SEO Is No One-Trick Pony

    But, what became clear to me this past week is that there are still many who think of SEO as a "quick fix" or consider it a "do this one thing, and you’ve done SEO. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    It’s clear this is a significant time for people searching and retail advertisers. If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s pretty phenomenal...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. As each content asset takes resources, be clear on those that are in highest demand to get the most bang for...

  7. How to Work When Nothing Seems to Work

    More aggressive clients will be quite direct, making it clear they will not act on your recommendations because they do not believe that making the changes is worth the time and money. Agree to determine the path and timeline for a clear way forward

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...