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Classified Advertising

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories...

  2. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    The results in verticals range from 82 percent incremental clicks in the general service industry to 97 percent in the classified ad vertical. If driving traffic is the main goal of AdWords advertising, then this research supports and should...

  3. Even Google Can't Save Print Media

    Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31. Started in 2006, Google added the ability to place classified ads in over 50 newspapers throughout the United States and had reached over...

  4. Newspapers Bleed Red Ink: Death by Internet

    In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion. Google is trying to make advertising work on the Internet. It's a huge moral imperative to help here," Schmidt said of...

  5. Leveraging Traditional Media Placements in an Online World

    Consider negotiating your media placements for traditional newspaper classified and display by having the media property add in corresponding placements on their online properties. This creates the opportunity to "reverse bundle" traditional media...