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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Drafts & Experiments: Google will allow you to turn your account into Draft...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Meanwhile, mobile advertising in China and India will increase heavily due to expansion of the middle class. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the...

  5. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    This latest part began in 2012 following a judge's ruling that The Guild could file a class action lawsuit against the search giant. Google made unauthorized digital editions of nearly all of the world's valuable copyright-protected literature and...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Were you part of the Learn with Google class at SES? Four sessions presented by Googlers throughout the day spanned advice and insight mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display and...

  7. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    Google agreed to pay $8.5 million to a handful of nonprofits in a federal U.S.class-action settlement that claimed the search engine violated user privacy, according to MediaPost. Google released encrypted search in beta back in May 2010, prior to...

  8. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class mobile infrastructure, makes it clear that responsive design should be...