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  1. Deal With the Big Rocks First

    When she couldn’t fit any more rocks into the jar, she asked the class if the jar was full. The class responded with a resounding "Yes. She asked the class, again, if the jar was full. The class laughed and said, "Yes, now it’s full.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    His initial search term was "Mercedes," quickly followed by "Mercedes-Benz," "Mercedes Benz M-class," "Mercedes Benz M-class used" and finally "2012 Mercedes Benz M-class used". Ask many search marketers what their number one goal is and they'll...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Anything from an IP address, a C-class, a map of cross linking, or a repeating series of words, can send negative signals to Google about a whole series of links, sending up a red flag. It's Valentine's week.

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    According to the report, best-in-class marketers allocate more than 9 percent of their budget to company-hosted events alone. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing...